Elevate Commercial Roofing Systems introduced new products, hosted live demonstrations, and led educational sessions at the 2025 International Roofing Expo (IRE). This showcase reinforced Elevate’s commitment to innovation and industry impact.
New product releases included the Twin Jet Y Spray Adhesive, an FM-approved spatter-pattern adhesive for insulation boards, offering increased coverage and efficiency. Elevate also expanded its edge metal portfolio with five new solutions for enhanced perimeter protection and design flexibility.
The recently launched MAX PVC roofing membranes were also on display, featuring superior durability, puncture resistance, and fire resistance. Elevate hosted in-booth product demonstrations, providing contractors with hands-on insights into its products.
Elevate speakers led three educational sessions at IRE, covering topics such as testing, codes, and standards, as well as sustainability initiatives. The company also showcased digital innovations, training programs, and industry recognition programs.
According to Kim Eckerman, Vice President, Marketing and Communications, “IRE 2025 was an exciting opportunity to introduce new solutions and demonstrate the value of our innovations firsthand.”
