BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgeräte GmbH, launched its latest Bosch Brand Store in Bengaluru, Karnataka. Strategically located on Sampige Road, Malleshwaram, this state-of-the-art store represents a significant milestone in BSH’s mission to bring global standards of retail excellence to India. The launch was graced by Saif Khan, MD & CEO, BSH Home Appliances, alongside esteemed dealer partners M. Uttam Chand and U. Rachana.
Spanning a thoughtfully designed 1300 square feet, the Bosch Brand Store is set to offer customers an immersive experience with over 90+ of Bosch’s state-of-the-art appliances on display. The store features a wide array of products, including newly launched 9kg and 10kg washing machines, technologically advanced dishwashers, refrigerators, vacuum cleaners, expansive range of ovens and coffee machines. A standout feature is the largest built-in range display, showcasing the new Bosch Built-In Refrigerators and a comprehensive selection of dishwashers—reflecting the growing demand for built-in appliances and premium kitchen solutions in Bengaluru.
As the Silicon Valley of India, Bengaluru is a pivotal market for premium home appliances, driven by its tech-savvy and affluent population. The city’s increasing disposable incomes and the surge in luxury real estate developments have created a robust demand for high-quality products. Front Load Washing Machines, Dishwashers, and Cooking Appliances are at the forefront of BSH’s growth, mirroring Bengaluru’s shift towards smart, connected, and sustainable home solutions. Consumers are increasingly seeking innovations that offer unmatched convenience, efficiency, and eco-friendliness.
The launch of the new Bosch Brand Store provides an immersive shopping experience that aligns with Bengaluru’s evolving preferences.
Khan said, “Bengaluru is a key market for us, driving significant growth and embodying the evolving demands of the modern aspirational Indian consumer. Our premium product offerings have consistently resonated with customers, and the launch of this new store reinforces BSH’s leadership in the premium appliance segment. As a brand synonymous with German engineering and superior quality, we are committed to curating an unparalleled shopping experience at every touchpoint. This new Bosch Brand Store in Bengaluru is more than just a retail space—it is our efforts to bring in global standards of retail experience in India, where our customers can immerse themselves in the innovative, high-performance solutions that define Bosch.”