Birla Opus Paints has launched two new paint studios in Mumbai and Navi Mumbai, offering a unique and immersive customer experience. These studios are part of the company’s expansion strategy, aimed at transforming the paint and décor industry.
The paint studios are designed to be hubs of creativity and inspiration, allowing customers to explore new ideas, touch and feel colors, and experience them in a real-life environment. Customers can also receive free expert guidance on shade selection, textures, and application techniques.
The studios feature advanced visualization tools, enabling homeowners to preview how their chosen colors will look in real-life settings. Additionally, the studios offer wallpapers, designer finishes, and speciality coating options for a holistic décor solution.
According to Rakshit Hargave, CEO of Birla Opus Paints, “We are redefining how Indians experience colors across the country. Our immersive spaces empower homeowners to craft their own stories.”
The company plans to open additional experience centers in other cities, including Bangalore, Delhi, and Hyderabad.
