Asian Paints, a global leader in paint and colour technology, has launched Asian Paints Chromacosm, the world’s largest architectural colour system. Featuring over 5,300 unique shades, Chromacosm is set to transform the way architects, designers, and industry professionals engage with colour.
To celebrate the launch of Chromacosm, Asian Paints has collaborated with renowned architect and artist Suchi Reddy, founder of Reddymade studio. Reddy has conceptualized and created an art installation that encapsulates her interpretation of Chromacosm – an artistic exploration of the infinite universe of colour.
The installation, which will be unveiled at the Architecture and Design Film Festival at NCPA, Mumbai, features a series of rods that transition from black to vivid colour, representing a totality of colour. Inspired by a dimensional colour study, this installation transforms colour into a tangible 3D experience, offering viewers a profound exploration of Chromacosm’s possibilities.
Asian Paints has developed significant technical expertise and visual acuity in the realm of colour science over seven decades. Recognizing the industry’s need for an expansive yet unified colour repository, Asian Paints has created a streamlined system using a combination of algorithmic and visual methods.
One of the key features of Chromacosm is its ability to present all nuances of a given colour family, from the lightest to the darkest in intensity and saturation. This allows designers to view and compare every shade within a colour family at a single glance, streamlining the decision-making process.
“The creation of Chromacosm is a reflection of our commitment to creativity and excellence in the field of colour technology,” said Amit Syngle, MD and CEO, Asian Paints. “With over 5300 shades, the repository offers a level of precision and variety that has never been seen before in the industry.”
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