Efreshli, an Egyptian interior design startup, has raised an undisclosed seed funding round led by Algebra Ventures, with participation from 500 Startups, Dar Ventures, and angel investors. Founded by Heba Elgabaly, Efreshli provides online furnishing and decorating services, showcasing over 150 Egyptian brands.
The funding will enhance Efreshli’s offerings and expand its product line. The startup has also appointed Dina Elhaddad as co-founder and Chief Product Officer (CPO), bringing 15 years of consumer technology experience from Google.
“I’m excited about this milestone,” said Elgabaly. “With new funding and Dina’s expertise, we’ll accelerate growth, making interior design accessible to everyone.”
Elhaddad stated, “Efreshli’s future is about building an ecosystem, connecting customers, designers, and making the process seamless.”
Laila Hassan, Algebra Ventures’ General Partner, praised Efreshli’s designer-first approach. “Egypt is the region’s largest furniture exporter, and Efreshli is well-positioned to leverage Egyptian design for MENA customers.”
Image courtesy: disruptafrica.com