Signify illuminated 25 villages in the Tawang District of Arunachal Pradesh, with energy-efficient LED street lighting to enhance the safety of local citizens. The project was executed in partnership with the Indian Army and grassroot NGO, BharatCares, as part of the companyโs โHar Gaon Roshanโ CSR program, which focuses on sustainable rural development and womenโs safety across India, through lighting.
This project aims to create a positive impact on the quality of life across over 1,500 households within these villages by illuminating the streets and community centres such as primary healthcare buildings, places of worship, and other public places. Despite the availability of grid electricity, there is minimal provision of street lighting in rural border villages. Through this project, we aim to improve the safety and security of 7,500+ local citizens while creating awareness among the masses around the benefits of sustainable lighting solutions.
Commenting on this collaboration, Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR โ Signify, Greater India said, โWe are elated to be working with the Indian Army in creating a lasting impact for rural villages along the Indian border. The Indian Army plays a crucial role in aiding civil authorities and infrastructure to provide a safe and equitable environment for the citizens of our country. Alongside our NGO partner BharatCares, these street lighting solutions will improve safety and security, especially during the night, support educational activities by providing well-lit spaces for studying, and facilitate local businesses by extending their operational hours. By bringing reliable and sustainable lighting to the people of Tawang, including Lumpo which is one of the last villages close to the LAC, we aim to empower the community and contribute to its overall development and prosperity.โ
By installing a variety of high efficiency LED street lighting products totalling to around 350 individual fixtures, Signify hopes to create a long-lasting and sustainable solution that will improve the quality of life in these border villages. This project is set to leverage technology and innovation for isolated communities by providing essential services such as lighting solutions to brighten the path to a brighter future.
Source: passionateinmarketing.com