Hafele recently launched a cutting-edge anamorphic billboard featuring cricket legend and brand ambassador Sachin Tendulkar. This innovative campaign is designed to inspire homeowners and empower them to transform their living spaces.
The dynamic billboard showcases Sachin Tendulkar in his kitchen, powered by Hafele’s premium solutions. This creative campaign brings together product innovation and cutting-edge media to highlight Hafele’s purpose of “Maximising the Value of Space. Together.” The brand’s commitment to offering exceptional home solutions is reinforced through this initiative.
According to Ms. Shweta Rangra, Head of Marketing, Hafele India, “Partnering with Sachin Tendulkar reinforces our dedication to delivering premium products that truly enhance the living experience. This collaboration highlights Hafele’s forward-thinking approach, blending innovative products with creative marketing. Through this campaign, Hafele strengthens its brand presence and connects with the Indian audience, bringing its vision of transforming everyday spaces to life in a new, engaging way.”
The anamorphic billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts. The collaboration with Sachin Tendulkar enhances Hafele’s presence, positioning it as an aspirational brand that resonates with Indian consumers.
