Prince Pipes and Fittings Limited (PPFL), a leading integrated piping solutions provider in India, has been ranked among the Top 2 Most Desired Brands in the Pipes Category by Trust Research Advisory (TRA) in its Most Desired Brand Report 2024. This recognition solidifies Prince Pipes’ position as a premier brand in the pipes category.
Trust Research Advisory’s annual rankings offer valuable insights into consumer perceptions and preferences. The Most Desired Brands 2024 report is based on 12 brand behaviors of Brand Desire, conducted among consumers and influencers across 16 major Indian cities. The findings are measured through a proprietary Brand Desire Matrix according to a press release.
Parag Chheda, Joint Managing Director, Prince Pipes and Fittings Limited, stated, “We are extremely encouraged to see Prince Pipes being in the top two Most Desired Brands as part of Trust Research Advisory’s Most Desired Brand Report, 2024. This achievement reflects our unwavering commitment to customer-centricity, coupled with our competitive edge in high-quality products across pipes, water tanks, and sewerage segments, that we have continued to build for over 40 years. We will continue to undertake strategic efforts to achieve our tactical priorities and long-term goals. We are grateful for the trust and confidence our customers have placed in us and remain committed to upholding the highest standards of excellence.”
