Pepperfry, India’s leading ecommerce furniture and home décor company, has partnered with Infra.Market, a top construction materials provider with its in-house brand IVAS, to enhance customer experience and expand product offerings. This collaboration will feature Pepperfry sections in Infra.Market stores and IVAS products in Pepperfry locations, creating a one-stop destination for all home needs.
Starting in October, Pepperfry will launch Store-in-Store (SIS) formats in Infra.Market locations across cities like Bengaluru, Hyderabad, Pune, and more. IVAS will also support Pepperfry’s modular furniture segment in existing stores in Mumbai, Pune, Ahmedabad, and others. Together, they will provide a curated selection from various brands, offering customers a seamless shopping experience to visualize and plan their projects conveniently.
Over the next three months, Pepperfry aims to expand to more than 20 SIS formats within Infra.Market stores, while IVAS plans to further enhance its presence in Pepperfry locations.
Speaking about the partnership, Ashish Shah, Co-Founder and CEO at Pepperfry, said, “This partnership with Infra.Market and IVAS, reiterates our mission to deliver a comprehensive and seamless home solutions experience to our customers. With this collaboration, we can leverage each other’s extensive network of stores and supply chain infrastructure to enhance our offering and provide a one-stop destination for all home needs to our customers – from tiles, custom modular furniture, electricals, paints, sanitaryware to home decor, mattress and furniture, all under one roof. Customers across these cities will now have access to 1,000s of brands and 100s of product categories through a unique omnichannel experience.”
The collaboration aims to address the growing demand for comprehensive home and construction material solutions by introducing dedicated sections in Infra.Market and Pepperfry stores, featuring quality building materials alongside stylish home furnishings.
IVAS, powered by Infra.Market, is revolutionizing the home building and renovation space by offering a comprehensive range of products, including tiles, slabs, quartz, sanitaryware, bath fittings, fans, lighting, appliances, modular kitchens and wardrobes, designer hardware, and laminates.
Aaditya Sharda, Co-Founder, Infra.Market, added, “Our partnership with Pepperfry marks a significant step in our commitment to simplifying home building by offering customers unparalleled access to diverse solutions that meet their needs.” He further added, “At IVAS, we understand that homemakers invest their hearts into creating comfortable spaces. Our collaboration with Pepperfry enhances this endeavor by seamlessly connecting high-quality building materials with stylish décor options. Together, we are addressing the diverse needs of homeowners across India by bridging construction and furnishing, ultimately transforming houses into dream homes.”
