Hansgrohe India, with brands AXOR and hansgrohe, made a significant impression on its customers at Delhi Acetech, Asia’s leading trade fair for architecture, interior designing, building materials and art. Held from 16th-19th December at Pragati Maidan, New Delhi, the four day long exhibition witnessed the convergence of trade visitors, marquee architects, interior designers, builders, new-age developers, and similar other stakeholders who commended the path-breaking designs, cutting-edge technology and innovative products by Hansgrohe Group.
Hansgrohe India kick-started the Acetech, Delhi exhibition with stall inauguration by Mr. Gaurav Malhotra, Managing Director, Hansgrohe India followed by customer walk-ins who were excited to go through the wide array of hansgrohe & AXOR new product launches including Finoris, Vivenis, RainDrains, XtraStoris, Dogshower & AXOR One bathroom collection.
At their booth, Hansgrohe India had organised a noteworthy event, Wasser in association with ZERO9 architects and Burda Media. The event was attended by prominent architects and interior designers from North India and special guests including Sonia Parashar (Deputy Director General, Indo German Chamber of Commerce). During the event which was an amalgamation of talent, brilliance and innovative thought-process, Hansgrohe India unveiled the two artworks by Jaipur based designer Vartika Jangid which were based on the essential element of water.
On the theme of ‘Meet the beauty of water’, the Hansgrohe India stall was designed by architect Reza Kabul to give customers a full-stack customized experience. On the other hand, Seetu Kohli’s luxury pavallion showcased a marvellous hansgrohe and AXOR products collection. Furthermore, Hansgrohe India’s channel partners also accompanied their individual client base, high-octane architects and interior designers to the stall, thereby expanding the niche target group of the company.
For it’s awe-inspiring stall design, which was a reminiscence of the flow of water, Hansgrohe India bagged the ‘Grand Stand Awards’ Iconic Booth award and Design Wall Award for hansgrohe Finoris given its minimalist design, innovative form & function which impressed the jury. During Aceteh, Delhi AXOR exhibited minimalistic yet immaculate collections including AXOR One, designed by London based architects Barber & Osgerby and AXOR Citterio, forged in association with Antonio Citterio. An all-encompassing range of AXOR’s nonpareil faucets were the talk of the event. Similarly, hansgrohe introduced its latest set of innovations launched in March earlier this year. The product range consisted of Finoris and Vivenis faucets, WallStoris, AddStoris and XtraStoris, hansgrohe’s voguish RainDrain solutions, children’s shower Jocolino, pet owner’s treasured DogShower and most-important the super-panache RainInfinity shower with brand new surface designs.
Speaking of this occasion, Gaurav Malhotra, Managing Director, Hansgrohe India, said “Acetech, Delhi presented an ideal platform for Hansgrohe India to showcase our brands’ innovations and designs to the architectural fraternity which turned out in great numbers to engage with the brands after a long gap. This mutual exchange feeds into our product pipelines and helps us get closer to our consumers as well.”
Speaking on the event Abhijeet Sonar, Head Marketing – India & Surrounding Countries, Hansgrohe India said, “Our participation in Acetech was to generate customer intimacy and engagement on a large scale, and exhibit 2021 novelties from our both the brands that deliver human centric water experience.”
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