Interio, a leading home and office furniture division of Godrej & Boyce within the Godrej Enterprises Group, has unveiled compelling insights into India’s culinary habits and kitchen dynamics through its latest ‘HomeScapes’ survey. The survey reveals intriguing city-specific trends, with Chennai and Lucknow emerging as top destinations for home food enthusiasts.
According to the survey, nearly one in three respondents in Lucknow (31%) and Chennai (28%) view their kitchens and dining rooms as key spaces for food experimentation. This finding reflects the rising trend toward homemade, authentic masalas and condiments, as forecasted in the Godrej Food Trends Report 2024. Additionally, a significant number of respondents express a desire to revive family cooking traditions. In Lucknow and Chennai, 41% and 37% of respondents respectively see it as crucial to restore the practice of cooking with family and sharing secret recipes. Hyderabad shows the strongest inclination towards this trend, with 70% of respondents eager to embrace this practice.
Hyderabad leads in embracing open kitchen concepts, with 73% of respondents believing it makes cooking and dining more participative. Chennai and Lucknow also show strong support for this trend, with 59% and 54% of respondents respectively favouring the idea. Interestingly, Chennai and Lucknow demonstrate their culinary engagement in different ways, particularly at the dining table. In these cities, 60% of Chennai respondents and 53% in Lucknow enjoy light-hearted debates about seating arrangements, adding a playful element to family meals. Hyderabad, while leading in kitchen design preferences, shows a different dynamic at the table, with 36% of respondents participating in such mealtime interactions.
Kolkata presents an intriguing contrast. While the proportion of home foodies (24%) is close to the national average (25%), the city shows the lowest engagement in both cooking and dining activities. A striking 83% of Kolkata respondents prefer separate kitchens to maintain presentable living spaces.
Commenting on these findings, Swapneel Nagarkar, Senior Vice President & Business Head, Godrej Interio, said, “The ‘HomeScapes’ research highlights the profound emotional bond individuals share with their kitchens and dining spaces. Our insights reveal the diverse culinary habits across cities, reflecting how people interact with their kitchens and dining spaces. At Godrej Interio, we are committed to creating furniture that enhances these experiences, ensuring that homes remain the heart of culinary creativity, family bonding and cater to the diverse needs of Indian households, from open-concept kitchens to multifunctional dining areas.”
The “HomeScapes” survey was conducted with XX Indians living across seven cities, including Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Lucknow.