Trampoline, a cross-border B2B home décor brand announces the successful closure of its $5 million Seed funding round. The India-UK company is digitising access to design-led home décor for the independent retailers, that represent over 70 per cent of the $800Bn+ global Home & Living market.
Trampoline promises a full stack experience, from design to delivery, providing access to the same tool kit currently available only to big box retail – these include no or low MOQS (minimum order quantities), accretive payment terms, and highly personalised curation.
Leveraging the macro “China+1” dynamic playing out in the industry and a consumer shift towards more design-led, hand-crafted products, Trampoline looks to build deep-rooted supply chains across manufacturing hubs in India and SE Asia.
Abhik Ghosh, Co-founder and CEO said, “Most of the magic happens at the factory shop floor and the point-of-sale. But the industry and value chain has remained archaic. Trampoline’s tech play aims to provide independent retailers the data and personalisation to efficiently curate for their stores, while equally deploying tech-enabled QC/QA and supply chain solutions for our manufacturer partners. In the process, truly helping both sides to Trampoline-up to consumer demand.”
Post its successful UK launch in Feb 2024, the company has seen significant demand across customers in the UK with over 1,500 units ordered in the first few months. Matrix Partners India and WaterBridge Ventures led the funding, with participation from Alteria Capital with an additional $2 million in venture debt.
Anushka Mahanti, Co-founder and CCO said, “We’re building a design-led B2B brand, which is a departure from the traditionally commoditised, low-value trading, export model. Combining India’s endemic raw materials and craftsmanship, with a global design language, we’re making data driven decisions on catalogue breadth, depth and forecasting, enabling Trampoline to cater to global businesses at scale. Design speaks volumes, pun intended, and we already see this play out with sophisticated global retailers.”
Anjali Sosale, Partner, WaterBridge Ventures, said, “Trampoline dismantles traditional barriers to scale – heavily intermediated supply chains, opaque pricing, and lack of quality assurance – and enables independent retailers to diversify their supplier base and access exclusive product catalogues.”
The funds will enable Trampoline to solidify its supply chain and sourcing capabilities, progress new product development and establish the early team.
Source: tech.eu
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