Wipro Consumer Care and Lighting recently launched its new TV ad campaign ‘Wider light for brighter homes’. The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which is 70% wider than ordinary LED bulbs giving more brightness for homes. The new TVC aims at changing the consumer’s mindset with its honest instance by giving them a hard-hitting reason as to why they should change their lighting base from an ordinary low beam bulb to the all-new Wipro Garnet LED Bulb which has a “wide beam angle” which enables better light throw and makes rooms/objects better lit.
Featuring two 30-second ad films, the campaign focuses on common life situation of the difficulty faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider & brighter light through wide beam Garnet LED bulb.
Commenting on the launch of the new ad campaign, Sanjay Gupta, Senior Vice President and Business Head-Consumer Lighting and Switches at Wipro Consumer Care and Lighting said, “Our endeavor is to provide better benefits and comfort to our consumers. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasizing the unique value proposition and innovative offerings.”