Versace plans to launch furniture range in India

Italian fashion and lifestyle major, Gianni Versace is planning to bring in its range of furniture in India to tap the fast-growing luxury market here.

At present, furniture is the only product category in Versace’s portfolio that is not available in India.

“We are looking at launching the furniture range. We have no reason why we shouldn’t,” Gabriella Saracino, Worldwide Licensing and Home Division Director, Gianni Versace SpA told.

However, she did not share the timeline of the launch of the furniture range in India. “We want to be 100% sure (before launching) that it is the right location and the right partner.”

On being asked whether Versace would partner locals here for its furniture range, she said, “In distribution, yes. But the production would be in Italy”.

Saracino further added, “We do not want any compromise on our quality. Our furniture is made in Italy. If people want quality, they buy our products. Otherwise, there are several other options in the market”.

Versace’s furniture is made in Italy and exported to different markets. The home division, which includes furniture, accounts for 10% of Versace’s total turnover.

On being asked whether the group is looking at partners for luxury real estate projects, she said, “At the moment, we want to concentrate on this (project).”

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