Urban Ladder’s flagship experience centre, unveiled on Friday, is the newest landmark on 100 ft Road in Domlur, Bengaluru. The experience centre is all set to welcome customers. The offline expansion marks the next phase of growth for the Urban Ladder brand as well as deeper engagement with customers.
Driven by its strong online presence and consumer data, the company will build multiple experience centres around the country. The centres will also be the primary hub for new product ranges and collections.
“Urban Ladder’s approach has always been customer-first and doing the right thing by the customer. In retail too, we are building an infrastructure that creates delightful customer experiences. We will operate with a strong confluence of design and technology in our experience centres much like our website. The key will be to leverage the cross-flow of our online and offline channels to create a fantastic retail experience,” says Ashish Goel, CEO & Co-Founder, Urban Ladder.
Urban Ladder’s stores will be centeredon innovation in visualisation at every level of the customer journey. Customers will have complete experience of the products through AR/VR gear technology. The aim is to elevate and inspire customers to get the most comprehensive look for their space. Hallmark customer service will unify the entire experience and provide end-to-end solutions during the customer’s UL journey.
Urban Ladder’s commitment to great design extends to retail with new partnerships and collaborations. Architect and Interior Designer, Ashiesh Shah is set to deliver four new collections for the Urban Ladder product catalogue. Urban Ladder’s collaboration with Mela Artisans will bring this international luxury and social entrepreneurship brand to India for the very first time. Furthering the new catalogue, the brand will launch its own premium range of furniture and home décor.
“In the past five years, Urban Ladder as a brand has established a strong relationship with design-conscious urban India. We thrive on creating elevated experiences for the customer, whether online or offline. Customers can now experience the beautiful homes we’ve always promised, first-hand at the experience centre. From the moment customers walk in, they’re on an exhilarating tour of their dream home. This year, we’ll also launch several new collections like the classic French Country, the Asia Modern, the Contemporary Marble range, and many other inspiring soft furnishing and décor collections, making the catalogue truly infinite,” says Pradeep James, Head of Design.
Urban Ladder also aims to become the leader in the offline furniture industry over the next year. With the aim of making a million homes beautiful, Urban Ladder plans to expand to 10 more experience centres by March 2018.
(Source: www.exchange4media.com)
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