The worst seems to be over: Ceramic industry

(Image: RAK Ceramics factory in Ras Al Khaimah. Pawan Singh / The National)

The worst seems to be over for tiles, sanitary-ware, bath fittings industry, as it witnessed a good performance in the last 3-4 months after remaining flat following issues such as GST, RERA Act, demonetisation etc.

According to Vijay Aggarwal, Managing Director, Prism Cement Ltd, the industry posted a 25 per cent growth after being hit by external factors for 8-9 months in 2017 and now the demand has started growing steadily as builders are readjusting themselves in the new business environment.

The market size of the tile industry is estimated at INR 25,000 cr and of this, the share of organised segment is INR 10,000 cr. Out of the this, he said the company has garnered a INR 1800 cr turnover and is looking at a 15% growth in the next fiscal, thanks to the rising consumer demand.

Aggarwal was in Kochi to inaugurate The House of the Johnson Experience Centre displaying brand verticals including Johnson tiles, Johnson bathroom, modular kitchens and engineered marble and quartz.

Chinese tiles

Answering a question, the Chinese tiles are no more a threat to the domestic market as the manufacturing cost here has come down thanks to the R&D developed by the company which was recognised by the Department of Scientific and Industrial Research.

H&R Johnson, a division of the Prism Cement Ltd, enjoys the reputation of being the only entity in India to offer end to end lifestyle solutions covering tiles, sanitary-ware bath fittings etc. The experience centre completely elevates the buying a selection process for home solutions and lifestyle products, he said.


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