Tata BlueScope Steel introduced PRISMA, a next-generation pre-painted alloy-coated steel solution that combines aesthetic appeal, superior strength, and environmental sustainability. PRISMA is designed to meet the needs of customers seeking customized roofing and cladding options, offering a high-gloss finish and exceptional scratch resistance.
Developed through rigorous research and innovation, PRISMA addresses critical material performance challenges to ensure long-term reliability in diverse environments. This breakthrough product aligns with Tata BlueScope Steel’s commitment to providing world-class solutions while maintaining a focus on quality, performance, and design excellence.
Priya Rajesh, DGM Marketing & Corporate Communication, Tata BlueScope Steel, said, “PRISMA is a testament to our commitment to delivering advanced, sustainable and high-value steel solutions that cater to India’s evolving infrastructure needs. Our purpose is larger than just delivering quality products—it is about creating lasting impact through #ShelterForAll.”
Key Benefits of PRISMA:
– Unmatched durability with high-strength material
– Cool Comfort Technology for enhanced energy efficiency
– Sustainable alternative to traditional materials
– Premium and customizable solutions
– Compliance with industry standards (BIS-approved)
PRISMA offers greater design flexibility for architects and builders, enabling bold, aesthetic structures without compromising on durability. With its premium appeal, long-lasting performance, and ability to elevate modern infrastructure, PRISMA is an ideal choice for roofing, cladding, interiors, and industrial applications.
