iBahn Illumination, a leader specialising in Smart LED lights, officially announced the launch of its product range today in Bangalore.
Launched under the brand ‘Svarochi’, the products are Smart LED Lights that can be wirelessly operated with a mobile app. Consumers can switch the lights on and off, set the lights to the colour temperature of their choice (get the correct shade of white or yellow), adjust intensity and set the lights to any colour (from among 16 million available). The setup and operations are simple – consumers need to only know how to operate a smartphone.
Speaking at the launch, Rajeev Chopra, Founder & CEO, iBahn Illumination said “Our goal is to disrupt the market by offering a range of smart LEDs based on Bluetooth mesh technology, which will enable users to control the intensity and colour of their lights through our easy to use Smartphone app. We believe ‘Smart LEDs’ will be a USD 600 mn market by 2022. Our brand ‘Svarochi’ offers innovative products that are high on functionality, easy to use, locally relevant and affordable.”
Speaking on the market scenario, Arjun Shahani, Co-Founder & COO, iBahn Illumination said “We envision that Smart LED Home Lights in India will replace ‘standard’ LEDs in the next 10 years. We have interacted with numerous architects, interior designers, home specialists, etc. in the Mumbai market and the response to our products have been phenomenal. They love the fact that with Svarochi smart lights, a user has the ability to create the perfect light settings for every room and every occasion.”
Svarochi is a brainchild of the team that pioneered LED Lighting in India and aims to disrupt the market with its ‘Smart LED Home Lights’ branded ‘Svarochi.’