Somany Ceramics Limited, a leading player in the Indian ceramic industry, launched their latest 360° brand campaign – ‘Apka style, Somany style’. The fresh and peppy campaign reinforces the brand’s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies.
Abhishek Somany, MD, Somany Ceramics, said, “Somany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.” He further added, “The campaign will have a 360° reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life.”
The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles.