Elaborating on the technological developments, Sebi Joseph, President, Otis India talks about remote monitoring, predictive analytics and the concentration on the elevators. He puts light on the company initiatives about a powerful digital ecosystem that they’ve built, in an interaction with Bhumi Gupta.
How has Otis established itself over the years in terms of design?
The modern Indian customer is now paying more attention than ever to elevators. Apart from being conscious about the elevator being green, the focus on energy savings, technology, safety and other critical features, the customer is now looking to create an interesting and engaging space within an elevator. They are looking for softer edges, etchings, patterns, unusual colours, materials and textures. In short, they are looking to add personality to their elevator space.
We have released and are continuously working on a new range of aesthetic designs around the world. Otis India too, unveiled and is working on aesthetics for some of the elevator ranges, designed and manufactured in India, that caters to the desires of Indian customers.
What is the company’s target audience and how has it changed with time?
The residential market has been important to our business, and the commercial segment also continues to grow continuously. According to industry estimates, the split between residential and commercial for elevators is around 70-80% versus 20-30%. We believe that Otis’ reputation as the global industry leader and recent local product introductions aimed at meeting the needs of Indian customers have propelled Otis to solid growth in India.
What are the changes expected in the trends and economy, as observed by the brand, with NaMo 2.0?
The government’s Smart City initiative will fuel the need for smart and efficient technologies to support urban growth. This growth is the result of a trend Otis has been watching for years: Urbanisation is driving increased need for housing, and the elevator industry plays an important role in supporting that growth.
What is the ultimate goal or the target that Otis thrives to achieve?
At Otis, safety is fundamental to everything we do and we are supportive of industry efforts to raise awareness on the importance of adopting such standards.
The Otis Bengaluru factory is gearing up to offer even higher speed elevators and even released the escalator. Otis India is also embracing IoT and digitalisation of technology, which will enable our service technicians to be able to deliver service efficiently and quicker.
Sebi Joseph was appointed President of Otis India in November 2015. He is responsible for the overall leadership and strategy for Otis India, Sri Lanka, Bangladesh and Nepal. Prior to this he served as the Managing Director of Otis India since March 2012. |
What new can be seen in the product and design front within the multiple verticals of the company?
Otis today is reinventing itself as a digital industrial company to meet the needs of customers in the digital economy and the era of intelligent buildings, smart cities and hyper connectivity. We’re integrating new digital capabilities with our equipment and new customer tools to improve transparency and response time between us and our customers.
Otis is harnessing the power of data analytics, machine learning and cloud computing to predict and prevent shutdowns. We’re using this information to analyse trends on our hundreds of thousands of connected elevators to create advanced algorithms that can predict performance trends. Instead of our customers having to call us about an equipment issue, we’ll be able alert them before they’re even aware there’s a potential problem.
With remote monitoring and predictive analytics, we can concentrate resources on the elevators that really need attention. We’ve built a powerful digital ecosystem that allows us to manage maintenance history, account details and other data in real time, so when customers ask about a support issue, we can confidently provide solutions that are transparent and accurate up to the minute. This same information is tied to apps used by mechanics remotely in the field. Instead of receiving a service call and arriving with no information, mechanics will be notified about the issue and parts needed before setting foot in the building.
bhumi.gupta@saffronsynergies.in
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