Gurgaon-based online marketplace Shopclues recently launched Home Berry, its first exclusive label of home décor and furnishing. First in a series of exclusive labels, Home Berry is focused on the affordable home décor market, and includes bed and bath linen, like bathroom towels and designer bedsheets with pillow covers.
Radhika Aggarwal, Co-founder and CBO, ShopClues, said, “In the age of brands and labels being launched almost every day for the urban population of India, we are catering to the other side of India, which is looking for branded affordable home décor solutions. We look forward to launching exclusive labels across categories in the future, to bridge the gap of good value labels in the market.”
Shopclues provides packaging material and branding with strict guideline on quality to add an extra value to its credibility with an aim to target 20% of total sales in Home & Kitchen category through Home Berry by the next quarter. The brand plans to further grow the category to include products like bean bags, curtains, rugs and cushion covers, shoe racks, wall clocks etc., by the last quarter of 2017.
(Source: yourstory.com)
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