Roca, India’s leading manufacturer of bathroom products announces re-launch of its brand ‘Johnson Pedder’ for the India market. Indian bath fittings and sanitaryware market have been growing steadily during the last few years. This growth can be attributed to various factors such as the rise of the real estate sector, higher purchase power of the consumer and bathroom emerging as a space of high indulgence. In the wake of growing middle-class segment in the society, the brand aims to tap consumers that want contemporary yet affordable products for their bathroom space to maintain highest standards of hygiene.
Riding on the 100-year lineage of Roca, Johnson Pedder positions itself as a brand that spells ‘Smarter Choice’ for middle-class Indian population that aspires for quality products at an affordable cost. The products focus on design, innovation, sustainability and well-being, embracing the preferences of first-time buyers to meet their needs and enhancing elegant quotient in their bathrooms.
The brand offers a vast collection of stylish yet durable sanitaryware products including designer basins, Single pieces, Wall Hung, Coupled closets, European water closets& squatting pans. The consumer gets to choose some of these products from a palette of six colours. Complementary products that go with the sanitaryware such as seat covers; pedestal & concealed cistern are also available for the market.
Johnson Pedder boasts of its state-of-art faucet collection with elegant designs and optimum functionality. The portfolio consists of a single lever, quarter turn taps & health faucets along with overhead showers and arms. The brand offers an array of allied products & accessories such as bottle traps, angle valves, soap dish, towel rod, robe hook, paper holder and tumbler holder.
Commenting on this, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “The indulgence for the consumer in the bathroom space has gone up in recent times and they have become more aspirational and brand conscious today. Roca group offers multiple brands to suit the need of various consumers across the country. As a market leader in the definition of bathroom space, we have re-positioned our budget brand – Johnson Pedder – for the affordable consumer segment. There are millions of consumers in India, who want to buy branded products of good quality, as they do not trust poor unbranded products anymore. Johnson Pedder brand precisely addressed the need of our customers by offering a wide portfolio of bathroom products like sanware, plastics, faucets and fittings in a well-coordinated manner. We have positioned this brand as ‘The smart choice’ for the consumer looking for premium yet affordable bathroom solutions.”