Philips Lighting launches Philips Hue White Ambiance in India

Philips Lighting (Euronext Amsterdam ticker: LIGHT), launched its Philips Hue White Ambiance connected LED home lighting system in India, expanding its Philips Hue range. The new Philips Hue White Ambiance range enables users to select the right light level and color temperature of white for each of their daily tasks and routines, thereby helping to promote health and well-being. The system has preset light recipes to help users relax, read, concentrate and energize.The exclusive collection was unveiled by leading actress and Philips Lighting Brand Ambassador Shruti Hassan at the Philips Hue Dome set up at DLF CyberHub in Gurgaon, where customers can experience the product range live from June 9 to June 13, 2017.

The new Philips Hue White Ambiance range will include; Starter Kit with 2 bulbs; a bridge and a dimmer switch; Philips Aphelion LED downlight; and Philips Muscari luminaire collection. With this latest addition, the company has expanded its Philips Hue range that was first launched in India in 2015. Philips Hue allows users to create and control home lighting using their smartphone or tablet and works seamlessly across both iOS and Android mobile platforms. It is also compatible with all major smart home hubs, including Apple HomeKit, Google Home and Amazon Echo.

Light has a profound impact on regulating the human body’s 24-hour circadian rhythm, playing a critical role in how people wake up and fall asleep and also affectstheir mood, behavior, alertness and routines. Philips Hue White Ambience will help users get out of bed and start their day feeling refreshed. Using the ‘wake up’ routine, the light brightness increases gradually mimicking the effect of sunrise,helpinguserswake up naturally. In the evening, the relaxing warm white light helps users to unwind, relax and prepare their body for a good night’s sleep. During the day users can set their lighting to recipes that help them concentrate on daily activitiessuch as exercising, work or reading.

“After receiving a brilliant response from our consumers, we are delighted to expand our Philips Hue range in India with the new Philips Hue White Ambiance. This innovative connected LED home lighting system helps you customize your daily routines into moments you can enjoy with light recipes.” said Harshavardhan Chitale, Vice Chairman and MD, Philips Lighting India.

“Philips Hue White Ambiance is an innovative product from Philips Lighting that lights up your moments and enables you to control and create light settings that are optimal to help you energize, read, concentrate and relax during the day, matching your unique lifestyle and needs. It perfectly complements my hectic working schedule, helping me relax and wind down after a hectic working dayand wake up refreshed to natural sunlight in the morning. I am proud to be associated with Philips lighting, the global leader in lighting.” said Shruti Hassan, Actress and Brand Ambassador, Philips Lighting India.

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