Leading Indian online furniture and home products marketing company Pepperfry is expanding its offline presence through its exclusive units as part of plan to strengthen its omni-channel strategy to achieve a sales turnover of INR 5000 Cr., by 2020.
Pepperfry CEO and founder Ambareesh Murty said the company is currently clocking a turnover of INR 1000 Cr. “We have grown four times over the previous year and we account for 65% share of the online furniture market in the country.”
It is expanding its network of exclusive units called studios where the customers can get a physical feel of the products and get expert advice, so as to increase its visibility in the offline space. ” We plan to raise the number of studios to 50 by the end of this fiscal through owned and on franchisee basis,” Murty said. Pepperfry currently has 21 studios with the newly opened one at Kochi.
After covering metros, the online furniture store is looking at smaller towns to expand its reach. After Kochi, it is considering Coimbatore, Vizag in South India. According to Murty, South India is the biggest market for Pepperfry led by Bengaluru and followed by Chennai and Kochi.
Over 10,000 merchants have sold products on Pepperfry so far. It is looking to engage craftsmen from Kerala including coir manufacturers. Pepperfry is also mulling to expand its products portfolio. “We plan to sell flooring materials soon,” Murty said.
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