People spending more on bathrooms, the new ‘wellness zone’


The time and money spent on bathroom interiors and accessories has risen substantially over the past five years, according to industry experts. With bathrooms becoming extensions of people’s living spaces, shower enclosures, whirlpools and premium interiors are now garnering greater acceptance. As a result, the sanitaryware industry is growing at 17-18 per cent annually, told the Times of India.

Rajesh Mehra, Director and Promoter, Jaquar Group, said, “When I started my career 40 years back, bathrooms used to come last on the list of people doing up their homes. Over the last decade, bathrooms have gone through a sea change. Consumers are willing to try out new products and concepts. Bathrooms, which used to be utility areas earlier, are now experiential zones. Even people with smaller houses are converting their bathrooms into wellness spaces.”

The INR 2,800 Cr. Jaquar group is witnessing double-digit growth from wellness spaces alone. Products like whirlpools are gaining momentum in tier-I cities among the premium middle-class, which was not the case five years ago. Glass shower enclosures are growing at the rate of 15-20 per cent today.

K E Ranganathan, MD, Roca Bathroom Products, says, the average spend per bathroom today is INR 30,000 for a mid-segment bathroom. Five years ago, it was around INR 20,000.

“At the top end (luxury segment), spends have gone well past INR 10 lakh per bathroom comprising electronic toilets, whirlpools and high-end tiles. Consumers are now purchasing more premium and high-technology products for their bathrooms due to increase in spending power and affluent living standards,” added Ranganathan.


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