Parryware introduces ‘Always in Fashion’

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment of offering contemporary and unique designs including colours, trendy shapes, advanced technology.

Over the last few years, bathroom spaces have gradually started to gain all attention when it comes to the planning of house re-modeling with a huge focus on the overall design theme. With the concept of smart living seeping in, individuals have become more sensitive towards energy and water conservation aspects in bathrooms. Taking a step forward and exemplifying its positioning of being ‘Always in Fashion’, Parryware has launched a wide array of premium products exploring trendy, vibrant and  fashionable looks to transform bathrooms into a whole new experience.

Commenting on the new launch, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd. said, “Today, bathrooms have become an integral part of our home décor and product aesthetics have become as important as its functionality and technology. With our commitment of being always in fashion, our focus is to develop/introduce products that are best suited for modern day bathroom and break the monotony in terms of functionality and design. Parryware’s upcoming bathroom products such as Electronic Toilets, button showers, Bluetooth showers, sensor based faucets strongly reinstate our positioning of Always in Fashion by bringing in newness, excitement and inventiveness in our products.”

Living on the leading edge of fashion and design, Parryware’s new campaign introduces bold and colourful backdrops in a fashionable style further emphasising the importance of overall design theme. Being high on glamour and creativity, the campaign launched by Parryware is in full swing across brand’s retail outlets, print and outdoor spaces. Parryware’s premium product range comprises of faucets, basins, shower enclosures, single piece and wall hung WCs and are available across all Parryware outlets in India.