Parryware forays into PVC pipes and fittings market in India

Parryware, India’s bathroom solutions brand and flagship brand of Roca India, has expanded its business operations in India with a foray into the household plumbing pipe segment. Parryware has introduced cPVC (Chlorinated polyvinyl chloride) pipes which are used for potable hot and cold water distribution systems. This is a significant addition to the bathroom fittings business of the company to scale its business in India. Parryware plans to focus on Southern India in the first phase of the business launch as it remains to be the undisputed market leader in the region.
Commenting on the development, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd said, “At Parryware, our constant focus is on offering complete bathroom solutions to our customers and the addition of cPVC pipes business is a step towards achieving this goal. Parryware is a household name today and is synonymous with quality, reliability and trust, we have been consistently delivering consumer satisfaction over the years. With the same promise and commitment, we have forayed into the cPVC segment becoming one-stop solution for all your bathroom needs.
Product reliability is a key aspect in this segment as the pipes are laid inside the walls and play a very crucial role in maintaining the structure. Parryware’s legacy of delivering high quality & best-in-class products reflect in this offering. Our emphasis on quality is directed at making the purchase a stress free experience for the consumer. We have launched this in Madurai and we will soon expand to the whole of Tamil Nadu and then across the country.’
The Indian household plumbing pipes segment is a vast market and the demand for PVC pipes increased owing to its low maintenance requirement and better performance over the years. The market offers significant demand for the GI fitting replacement along with demand for new constructions. Parryware’s cPVC pipes offering which gone through various tests and meets the quality standard IS 15778:2007.
In the initial phase, Parryware cPVC pipes in the first phase of its launch will be retailed in Tamil Nadu through company’s extensively spread retailer network starting next year. Venturing in this new segment helps the brand provide an integrated house building experience, enhancing customer experience and enabling cross sales.

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