Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, announced the national launch of its new Aerocool super premium ceiling fan. The new launch is part of the company’s plans to strengthen its presence in the fast-growing premium and super premium segments.
With the kind of response, the brand has been receiving from the trade as well as consumers for their Aeroseries fans, Orient Electric expects the super premium fans to contribute to 10% of total fan sales in the next 2 years.
Commenting on the launch of the fan, Atul Jain, Sr. VP & Business Head, Fans, Orient Electric said, “It gives me immense pleasure to share that our Aeroseries fans range is finding acceptance all over the country, particularly in markets such as Tamil Nadu, AP, Kerala and Karnataka in South, Maharashtra and Gujarat in West and parts of the north like Delhi, UP, Punjab and Rajasthan, which are all very critical markets. Our recent tie-up with Amazon for Aerostorm fan has been a success and we have captured No. 1 position in premium ceiling fans at Amazon Great Indian Sale (21st-24th Jan). With the launch of the new Aerocool fan, we are even more confident of gaining a stronger foothold in the segment. ”