OBEETEE, India’s leading luxury carpet maker, has launched the second edition of the ‘Proud to be Indian’ series with Abraham & Thakore, one of the esteemed design houses in India.
The new ‘Proud to be Indian’ collection touches upon India’s fascinating elements: The borders of vintage saris from Kanchipuram, block prints from Sanganer and the timeless tie and dye Bandhani from Kutch. The designs are also influenced by the geometry of double Ikat Telia Rumals and the art of calligraphy; the ornate lettering techniques. Other vintage elements like old handwritten letters, faded ink and calligraphic strokes have also been used in this labour of love.
On the launch of second edition of Proud to be Indian collection, Rudra Chatterjee, Chairman, OBEETEE, said “We are proud to partner with Abraham & Thakore to create rugs that represent design, material and craftsmanship that are local, yet exceptional in heritage and quality. What attracted us was their mastery of design, which is both cutting-edge yet tied intricately to India’s ethos.”
“As we move towards completing 100 years in 2020, we hope to pursue such opportunities to engage our weavers and preserve their craft.” added Rudra.
“When we were approached by OBEETEE, we were excited to be developing carpets with India’s finest carpet weaving company. We found the premise of the project, which focuses on combining the finest carpet weaving skills of India with an Indian design sensibility both challenging and timely,” said designers Abraham & Thakore.
After unveiling the collection in Delhi, OBEETEE will showcase the collection in Germany, followed by New York.