In a bid to position Morbi as a major hub for ceramic products in global market, tile makers in India’s largest ceramic industry cluster are mulling to create a ‘common brand’ for exports. As many as 200 ceramic companies in Morbi have already shown interest in building a single brand for export market.
“The exports of ceramic tiles from Morbi have seen an annual growth of 25%-30% over the past few years. In order to further strengthen our position in the export market, we are working on one cluster, one brand concept. We are mulling to create a common brand exclusively for exports,” KG Kundariya, President, Morbi Ceramic Association said on the sidelines of four-day Vibrant Ceramic Expo in Gandhinagar.
Currently, ceramic manufacturers in Morbi export their products under different brand names. As part of the initiative, the units will make products at their respective units but export them under a common brand name.