Legrand India, a global leader in electrical and digital building infrastructure inaugurated their experience centre– Innoval in Ahmedabad today. Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai, India. Legrand India plans to have eight Innoval experiential centres by end of 2018 in India.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands on experience that can help them make an informed choice.
Jean Charles Thuard, CEO & Managing Director, Legrand India said, ‘The breadth of Legrand’s offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.) To speak to these new aged customers and to consolidate it’s credibility with regards to the new offers and expertise, Legrand has updated it’s approach.” He further added, “We are planning to launch multiple experience centres across India and we took first step with a successful launch in Mumbai last year. Today with our launch in Ahmedabad we plan to reach out to our customers and business partners in Ahmedabad. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”
Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”
The purpose of Innoval, the Legrand Group’s training provider for the residential and commercial markets, is to support all of these partners (investors, system integrator, architects, panel builder, end customer etc.) by helping them to acquire new skills in order to better understand the market.
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