Le Méridien Hotels & Resorts, announced its official hospitality partnership for the sixth consecutive year with the India Art Fair – South Asia’s largest contemporary art fair. The Le Meridien Hub at the Art Fair site in New Delhi converted into a visual experience where the work of celebrated photographer Lucie Robinson was showcased, bringing to life the brands newest ‘Follow Me’ programme.
Le Meridien’s Follow Me campaign is a visual journey through five artists & Lucie Robinson being one of them. The campaign was launched 11 years ago to provide artists a platform to showcase their work to a global audience while inspiring guests and locals to experience the European heritage of Le Méridien Hotels & Resorts through a creative lens and has grown to now feature five varying artists. These artists have been handpicked with Talenthouse. Lucie is currently in New Delhi to capture the sights & sounds of India’s capital city through her Rouge lense.
“We were pleased to partner with the India Art Fair for a successful sixth year, this time around,” expressed Tarun Thakral, COO, Le Méridien New Delhi. “This year, we showcased our new brand program Follow Me, a 24-hour visual journey through the eyes of the very talented Photographer Lucie Robinson. Lucie has captured the romance of travel through her chic lens, from vintage cars to red rooftops and defined the true meaning of Live and Love through her collection – Rouge. We were also delighted to host the closing gala of the festival, which is highlighted in the city’s social and cultural calendar.”
“India is one of my most favourite destinations to travel to and work at, and I am thrilled to have associated with Le Meriden for this project. Rogue is an exhibit that I’m personally very attached to and am proud to present to the wonderful art lovers of the city. I have been to the country before, but this first-time Delhi experience rekindled my love for India. Now I am quite excited to capture the rich heritage and culture of Delhi through my lens.” said Lucie Robinson.
The artists, Gita Ozolina (Latvia), Onn Halpern (Germany), Lucie Robinson (Czech Republic), Natta Summerky (Canada), and Chutima Treearayapon (Thailand), were selected and traveled to destinations around the world such as Mexico City, Paris, Barcelona, New Delhi, Bangkok, New York City, and more, to capture content that celebrates the playful sophistication of Le Méridien, while being inspired by the glamorous era of travel in the 60’s. Previously, the programme has featured artists such as Gray Malin and Markus Kreiss.