Laufen, a Switzerland based manufacturer of premium sanitaryware products inaugurated its display studio in Gurugram. Raimundo Garcia- Figueras, Senior Managing Director, Asia Pacific, Roca, inaugurated the showroom in presence of key stakeholders & employees. Laufen’s new product range which includes WCs, faucets, washbasins, bathtubs etc. are showcased as part of the sprawling 5000+ sq ft area of the Roca Display Studio. It is one of the six brands under the umbrella of Roca Group which also includes brands like Armani Roca, Johnson Suisse, Roca and Parryware.
For more than 125 years, the Swiss brand is known for precision, quality, design and sustainability in concept of total bathroom solutions. Laufen, is also recognized as the inventor and pioneer of the wall hung WCs. The display studio will showcase an array of products from Laufen’s collection namely, Kartell by Laufen, Palomba collection, Sonar Collection and INO.
Given the affluent living standard and increased spending capacity, consumers in this region have a higher preference for premium bathroom products that are high on technology and functionality. With Roca’s endeavour to expand its network and provide impeccable shop floor experience to the customers, this step will allow individuals to turn their bathroom into contemporary uber-luxury spaces.
Speaking on this, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “We are thrilled to introduce Laufen range of sanitaryware to individuals who seek luxury, opulence and design in bathrooms. It is for the first time that Laufen products will be available to consumers in Northern India, helping them to make a choice based on his/her interest and needs. The launch of new bathroom collections and new exciting consumer offers re-emphasizes our commitment towards providing the best to the consumers. With this launch, we are elevating our retail experience allowing end consumers, architects and designers to have an interactive and immersive experience with Roca’s global range of bathroom brands and products.”
With this launch the Gurugram studio now joins the Chennai and Mumbai studio that carry the Laufen product portfolio. The Roca Display studio is one of the six display studios across the country, the other cities include Chennai, Mumbai, Kochi, Lucknow and Chandigarh.