KNOCKONWOOD, a leading furniture brand announced that it has won the coveted IIID National Design Excellence Award 2017-18 in the product design category.
A set of tables named ‘Allies’, made from scrap wood, using a danish technique of wood lamination won the show.
Founder and Director Design, Aarti Aggarwal, received the award at the award ceremony in Sri Lanka, there were a total of 800 plus entries for 11 categories and knock on wood emerged as a winner in the product design category.
“I firmly believe that a good design is important for growth in all aspects of life. Allies was our attempt to challenge our creativity by using scrap wood in a renowned craft technique, and I am delighted that it was loved and appreciated by the stalwarts of the industry,” Aggarwal said.
This year’s theme for the awards was ‘design to the masses’. The aim was to sensitise general public about good design.
Under the able leadership of Pratap Jadhav and Tanuja BK and an esteemed jury comprising of Gurdev Singh, Hari Agashe, Pramiti Madhavji, Sonali Bhagwati and many others, the IIID design excellence awards were concluded on March 25th 2018 in Sri Lanka.
(Source: www.india.com)
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