JSW Cement, part JSW Group launched its operations in West Bengal. The launch follows in the steps of the ground breaking conducted in January 2016 by Chief Minister Mamata Banerjee. JSW Cement will bring its premium PSC (Portland Slag Cement) grade to the eastern markets to look to aggressively garner market share in this very competitive part of India.
The JSW Cement plant in Salboni is the largest in West Bengal; it uses state of the art technology and will manufacture 2.4 MTPA of premium PSC grade cement. JSW Cement will position itself aggressively in the market through a TVC campaign directed by Shoojit Sircar and written and composed by Anupam Roy. This would be the largest ad spend by any cement brand in the Eastern part of India.
At the launch Parth Jindal, MD, JSW Cement said “JSW Cement is now one of the fastest growing cement companies in India. We have a strong presence across the Southern Market, Maharashtra Goa and Orissa. With East as a new addition to our map, we are looking further to increase our network and reach out to new customers. We hope to expand our horizons in the industry and take JSW Cement to greater heights in the region.”
JSW Cement is looking forward to strengthening its competitive positioning in the cement market in India by launching its premium slag cement in the eastern market.