Infra.Market, a leading building materials platform, has emerged as the second-largest player in India’s ceramics industry with a combined manufacturing capacity of 81.57 million square meters across 19 manufacturing facilities. The company boasts a robust multi-brand strategy and deeper market penetration across domestic and international regions, driven by an investment of approximately โน1,400 crore.
The company’s tiles category features a structured portfolio of multiple private label brands, including Emcer, IVAS, and Millennium Tiles, catering to various customer segments. Emcer offers premium products with large slabs and contemporary finishes, while IVAS provides mass-premium tiles and quartz products with a design-first approach. Millennium Tiles delivers quality products at scale for budget-sensitive markets.
Aaditya Sharda, Co-founder, Infra.Market, said, “India has evolved into a global manufacturing hub for tiles, becoming the third-largest ceramic category exporter in the world. The market is no longer driven solely by pricing; developers now demand rapid fulfilment, premium finishes, and distinctive designs.”
Infra.Market has achieved 5x growth in the last 3-4 years, driven by scale and category expansion. Exports contribute 25%-30% of total revenue, accelerating its global footprint. The company has a strong pan-India network with over 12,000 dealers and integrates demand planning, manufacturing, and logistics through in-house developed tech products.
