Designer and architect India Mahdavi joined forces for the project with the venerable French design house Pierre Frey. The result of their collaboration is the ‘True Velvet,’ a collection that emphasises the rich colour and texture of velvet.
For her first ever collection of fabrics for Pierre Frey, ‘True Velvet,’ India Mahdavi, who is known as the ‘Queen of Colour,’ sought to put an emphasis on colour, which has been her signature in her interior designs, notably the Sketch restaurant in London, which is overwhelmingly pink, or the pistachio green Ladurée tea house in Geneva.
With this in mind she set about creating a polychrome collection that would illuminate interiors. As for the choice of fabric, she decided on velvet.