The debut edition of The Branded Residences Summit (TBRS) 2025 at Mumbai’s Jio World Convention Centre has redefined the intersection of hospitality and real estate in India. Curated by NOESIS Hotel Advisors—the country’s foremost authority on hotel real estate and branded residences—the summit positioned branded living not as a luxury niche, but as an emerging hospitality-driven lifestyle movement.
At its core, branded residences represent the hospitality industry’s natural expansion beyond hotels, translating service, trust, and lifestyle experiences into permanent ownership. Over 175 delegates, including senior leaders from ITC Hotels, IHCL, Marriott, Accor, Hilton, Banyan Tree, Radisson, and Hyatt, joined forces with India’s most ambitious developers such as Shapoorji Pallonji, Rustomjee, Raheja, and Tribeca. Their dialogue underscored a powerful truth: hotel brands are no longer just operators—they are becoming curators of how India lives.
“India has entered its branded moment,” said Nandivardhan Jain, Founder and CEO of NOESIS. “Branded residences are no longer just luxury – they are a mainstream asset class. Developers are chasing velocity, brands demand protection, capital providers seek predictability, and customers above all want trust. TBRS is the first-ever platform aligning these four stakeholders to unleash India’s branded living revolution. Branded living is not just rich thinking; it is an instrument to buy back your time – by using your resources wisely, you are buying back your time.”
The summit highlighted how branded residences, once perceived as aspirational luxuries, now deliver tangible value through hospitality-led experiences: concierge services, curated amenities, security, and international-standard service protocols. These elements, traditionally found in five-star hotels, are increasingly becoming the expectation of modern homeowners.
The unveiling of NOESIS’ landmark report Landscape of Branded Residences in India – 2025 reinforced this momentum. The study revealed a pipeline of more than 4,000 operational and planned units across India, triple the supply from a decade ago. Hospitality-branded projects—accounting for 37 percent of the sector—are rapidly scaling, offering faster sales velocity and commanding premiums of 15–40 percent over non-branded luxury developments.
As the report projected, India is set to contribute over 20 percent of Asia-Pacific’s branded residences supply by 2030, putting it on par with hospitality-led hubs like Thailand and the UAE. With cities such as Mumbai and Delhi NCR setting benchmarks and emerging markets like Hyderabad, Bangalore, Goa, and Lucknow fueling expansion, branded living is reshaping not just urban skylines, but also the expectations of modern Indian homeowners.
The summit concluded with the unveiling of Branded Launchpad, a first-of-its-kind execution framework for developers and investors, followed by a networking gala where hospitality and real estate leaders forged partnerships to shape the next decade of Indian branded living.
With TBRS 2025, hospitality has stepped beyond hotel walls and into the living rooms of India. This marks not just a summit, but the beginning of a new chapter where hotel brands deliver on their greatest promise—transforming everyday living into a five-star experience.
