H&R Johnson, leading entity in India to offer end-to-end lifestyle solutions covering Tiles, Sanitaryware, Bath Fittings, Engineered Marble and Quartz as well as Modular Kitchens & Modular Furniture, has now introduced the second version of the Johnson Tile Guide. The Johnson Tile Guide, a first of its kind initiative in the Indian tile industry was first introduced by H&R Johnson in 2014 and is now seeing its second updated version. The second version of this Johnson Tile Guide unfolds the wonderful journey of tiles and equips the consumers with all the know-how required to pick the right tile for various different spaces in a home.
Ketan Trivedi, Sr. General Manager – Marketing, H&R Johnson (India) says, “The Johnson Tile Guide 2.0 is a unique initiative that puts the power in the consumer’s hands by easing out their decision making process for choosing the right kind of tiles. With the wide variety of tiles that are available in the market, choosing the right kind of tiles can become a very daunting experience for customers these days. Also, tiles being a product with a long shelf-life it becomes important to make the right choice while buying and installing tiles for different spaces in a home.”
H&R Johnson has added more value to their tile guide in this new version by incorporating an application matrix which gives suggestions of various tile options from H&R Johnson’s versatile portfolio of tiles for different spaces as per the consumer’s budget. It also covers details of Johnson’s digital tools which the customers can use to aid their decision making process further when they are buying tiles.
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