Handmade World, a leading name in the handmade outdoor furniture and interior décor in India, has tied up with the hi-end handwoven furniture brand, Hawaii Thai, to be the sole dealer and distributor for India market. Having received the India market rights for the lifestyle outdoor furniture brand, Handmade World has started looking for channel partners in key markets like Ahmedabad, Pune, Bengaluru, Ludhiana, Chandigarh, etc.
Talking about the new development to Architecture Update, Adarsh Mishra, Founder of Handmade World said that it was an achievement of sorts for the company that they have been able to persuade the Thailand-based global brand to partner for India market. “They are masters in handwoven outdoor furniture and acknowledged world over for quality. Hawaii Thai is the only brand which offers five-year complete warranty for outdoor furniture, including the fabric and the colour,” he said. Even in outdoor conditions, even the colour of the fabric doesn’t fade, he added.
When asked about the value that will be bringing to Handmade World’s portfolio in India market, Mishra said, “Hawaii Thai will be a strong partner for us which will drive our outdoor furniture business in India in coming years. It will definitely change the outdoor furniture landscape in India.” The weaving technology they use, the colour combinations they have and offer are far ahead of the competition, he said. “We will now be able to cater to all range and budgets in the market,” he added.
Started seven years ago as a retail outdoor handcrafted furniture brand, Handmade World later expanded into interior décor as well. “99% of our products are handcrafted by artisans and weavers from different parts of the country. We offer materials and get the work done,” he said. Handmade World offers outdoor furniture to both households and institutional customers like hotels, restaurants, corporate offices, etc.
When asked about the latest fad in outdoor furniture which is more towards rustic and recycled, which is also Handmade World’s forte, Mishra said that the trend is yet to pick up momentum in India. “We are yet to develop that taste for rusticness compared to the US or Europe. Lot of modern Cafes and bars are following the trend, but it is still very small market,” he said.