H & R Johnson set in motion ‘Johnson International’

L-R_Pankaj Sharma (President - Bath & Kitchen Business), Katrina Kaif (brand ambassador), Vijay Aggarwal (Managing Director) & Dinesh Vyas (Marketing head)

H & R Johnson (India) launched their new and innovative range of premium sanitaryware and faucets, Johnson International, in Goa. This event was graced by Johnson’s Brand Ambassador Katrina Kaif and the senior management from the brand which included Pankaj Sharma,President – Bath & Kitchen Business, Vijay Aggarwal, Managing Director, Sarat Chandak, ED & CEO, Anoop Sreekumar, National Sales Head – Tiles Division, and  Dinesh Vyas, Marketing Head, H & R Johnson India.

 “H & R Johnson has always been known in India for its quality consciousness and innovations. We are keen to increase our presence and market share in the bathroom products segment. Launch of the Johnson International collection is one of few steps that we are taking in that direction” said Sarat Chandak.

On being asked about the business expectations, Pankaj Sharma commented, “The Johnson International series of sanitary ware and bath fittings is positioned in the affordable luxury segment which is the fastest growing segment in India. Aspirations of having truly International products at a reasonable premium are our USP and we are confident of doing good business”.

Johnson International products range reflects global designs with innovative technology that includes the unique 4D flushing system, zirconium emulsified glazing for high resistance to stains and water saving features. The new collection of bathroom products has six design themes having heritage design essence of 6 European towns viz. Hanes, Burgos, Dolice, Cannes, Banco and Monte.  Also, the Hanes series has a thermostatic shower system which automatically adjusts the set temperature for pleasant bathing experience.

Presenting to the media, Dinesh Vyas, Marketing Head, H & R Johnson (India) said, “Brand Johnson is positioned as the best in class Home Lifestyle Products Company and we understand that important elements of today’s lifestyle are – Aesthetics, Hygiene, consciousness for environment, safety and freedom to choose from a wide range of options.  Not only does the Johnson International brand bring this equilibrium of Lifestyle elements but the consumers would also love the experience of these international luxury products without being over charged for uniqueness and class”.

Speaking at the launch, Katrina Kaif said, “I am glad to be in Goa for the launch of Johnson International.  The company and I share a common goal – commitment to excellence. My home is my personal space. It’s my retreat and at the end of a long day at work, it always feels good to be home. And, Johnson is one of the most trusted and globally renowned home lifestyle brands. Hygiene, aesthetics and excellent performance are the three important elements of lifestyle today. I am happy to see the new Johnson International products have all of these elements for the new Bharat which always supports style, quality and innovation”.

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