Greenlam Industries Ltd. introduces its first-ever experience center in Kolkata

Greenlam Industries Ltd. has been beautifying interior spaces for years and is introducing a first-of-its-kind experience center in Kolkata. The myriad range of products will be displayed in 2,400 sq. ft. area, centrally located at Park Street. The first ever Greenlam owned experience center in India will give consumers a glimpse of the variety of products and offerings by Greenlam. Products from all brands of Greenlam Industries which are Greenlam Laminates, NewMika, Decowood Veneers, Mikasa Real Wood Floors, Mikasa Doors & Frames, Greenlam Clads and Greenlam Sturdo will be showcased in this exclusive center.

The diverse product range will be showcased inclusive of innovative products such as AFX (Anti fingerprint laminates) and VRB Laminates, Herringbone floors and Veneers Collection. These state-of-the-art designs are meant to give Greenlam’s consumers flexibility while designing their spaces and enhance their creativity in interiors.

The exclusive experience center will exhibit specialty products for segments such as Education and Healthcare as well. With a line-up of various products displayed in full sheets, trained staff members to give complete product knowledge, a neat ambience for easy selection, this experience center will bring life to Greenlam Industries’ products.

The unique experience center will also showcase an Augmented Realty concept with which one can scan a picture in Greenlam product catalogue/other collaterals and can see various product feature stories, product applications as well as try multiple décor options for their interiors. Innovative technology and creative solutions have been Greenlam Industries’ guiding principles from day one. In two decades, while Greenlam has introduced some of the most technologically advanced products in the market, the company is a pioneer in introducing décor trends in India and the international markets as well.

Commenting on the launch, Saurabh Mittal, Managing Director and CEO, Greenlam Industries Ltd. says, “In line with increasing our footprint in India, the inauguration of Greenlam Industries’ distinct experience center in Kolkata is a step towards making our customers lives a lot easier. Kolkata has always been special to us and we are thrilled to launch our first-ever experience center in this city. At Greenlam, we strongly believe that it is imperative to make the entire design selection easier for our customers. With all our brands displayed under one roof, our customers will be able to experience the variety and designs that these brands have to offer. An experience center at this scale, will definitely make our customers’ process of selection and purchase effortless.”

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