Bangalore-based Furlenco, India’s first online furniture rental company, has launched it’s first-ever range of basic furniture called ‘Essentials’. This range sharply targets to value seekers, who largely seem to be in the age group of 22 to 30.
The ‘Essentials’ range includes a double bed, sofa, wardrobe, side tables, decor items like lamps, and appliances like TVs, refrigerators, microwaves, and washing machines. Furlenco, known for designing and curating its own furniture, has made no exception on this range and taken immense design efforts to maintain those quality standards at a great price-value equation.
Commenting on the launch, Ajith Mohan Karimpana, Founder and CEO, Furlenco, “With rapid urbanisation and migration, the practice of owning furniture lifelong is giving way to a newer way of thinking by having awesome furniture without the burden of ownership. Furlenco Essentials is a way of getting more and more people into that fold by lowering access price points. By launching ‘Essentials’, our aim is to let them know that at any stage in life and at any price, one can live awesome and always be euphoric about coming home. We’ re here to fulfil all their furniture needs.”
With an in-house design team, Furlenco is the furniture rental company which designs and manufactures its own furniture. This, along with its rental model, has led to redefining and disrupting the furniture market for the urban Indian at any stage in his or her life.
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