Bangalore-based Furlenco, India’s first online furniture rental company has taken innovation in multi-utility furniture to another level, to perfectly cater to the preferences of its young consumer base. It has recently introduced a first-of-its-kind product, ‘The Pod‘ for under-furnished Indian homes of the urban youth. The new 4×6 ft. queen-sized product by Furlenco features all the necessary elements that a 20-something living away from home would need. It comes attached with a subwoofer, TV, lamp and power outlets. The launch was a part of Furlenco’s recent round of funding worth USD 30 million that was to be leveraged for curating and designing new products according to customer behavior. Customers can pre-book the furniture piece from the online platform and enjoy free doorstep delivery and installation.
Commenting on the new product launch, Ajith Mohan Karimpana, Founder and CEO, Furlenco said, “A majority of millennial’s residing in the cities do not have the luxury of huge living spaces. They usually end up living in under-furnished houses with bare minimum essentials like a mattress or a sofa-cum-bed. They would rather spend their money on buying the latest gadget or travelling than buying furniture. We designed ‘The Pod’ after conducting an elaborate survey on how much time this particular category of people spent at home and what they did at home. This multi-functional bed is a place to work, sleep and play. The Pod’s smart spacing and versatile features is a perfect companion for our target market. We will further leverage our recently raised funds to personalise The Pod for the future, maybe in terms of customising the fabric or introducing different colored variants.”
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