AkzoNobel, the leading global paints and coatings company and a major producer of specialty chemicals, as well as the makers of Dulux paints in India, declared ‘Denim Drift’ as the Colour of the Year for 2017.
As a part of the 14th edition of AkzoNobel’s annual global study, ColourFuturesTM, Farhan Akhtar and Shraddha Kapoor, brand ambassadors of Dulux in India, unveiled the colour trend – ‘Denim Drift’ and its overriding trend: ‘Life in a New Light’.
Trend Forecasting Process
Every year, AkzoNobel’s colour experts, international trend watchers and authorities from various fields of design come together at the company’s Global Aesthetic Centre. Together, they research and identify the social and design trends that will influence consumers in their colour and interior decoration choices for the coming year. The brand’s overriding theme for the year ahead encourages consumers to celebrate a new look on the simple things that make life worth living.
“As the world changes, people are taking a fresh look at the everyday essentials of life – our family and friends, work, connecting with nature and the pleasure of experiences. It is befitting that ‘Life in a New Light’ is the driving influence for 2017 and is seen in all our colour trends for the year,” said Jeremy Rowe, Managing Director, AkzoNobel Decorative Paints, South East & South Asia, Middle East.
“Blue is the colour of life, of every-day life,” he added. “It is also a colour that is soothing and restful. ‘Denim Drift’ seems to best describe the trend as the chosen shade appears to drift from being definitely indigo blue to a lighter blue-grey named Smoke Grey in our colour catalogues.”
According to Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel South Asia Cluster, “Dulux has been delivering essential colours to consumers in India through its range of innovative and best-in-class interior and exterior paint products. ‘Denim Drift’ will be available via the Dulux range of interior and exterior paints, so that consumers can make it an essential part of their lives in 2017. The Colour of the Year 2017 and the complementing colour palette featuring a spectrum of blues and tones is a truly accessible paint palette that can be easily translated into architecture and interior decorating.”