Fabindia to open 10 experience centres by 2018

Ethnic lifestyle retailer Fabindia has launched a new retail format called the ‘Fabindia Experience Centre’, and plans to open 10 such stores by the end of 2018, according to a senior company professional. The company recently opened a store in Mumbai, and had opened one in Delhi earlier this year.

“The Fabindia Experience Centre houses a Fabcafé, an interior design studio, organic wellness centre and an alteration studio,”  said, Viney Singh,  CEO, Fabindia Overseas.

While he did not reveal the investment that the company has put into the new venture, he said by the end of next year there will be 10 stores across Mumbai, Delhi and Bengaluru.

Fabindia currently has 268 stores in all, of which about 50 stores are through the franchise model. “We are further exploring the franchise model as well,” he said.

Speaking about the Fabcafe he said, “It primarily focuses on bringing a nutritious menu highlighting India’s diverse cuisine with a wide array of dishes representing various parts of the country.” Extending the focus on health and well-being, the experience centre has a designated space for Organic India’s first wellness store in Mumbai.

The interior design studio (IDS) provides a range of services such as consultancy on layouts, mapping spaces, product customisation and colour scheme coordination, among other things.

(Source: Indian Express)

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