ENCRAFT, a uPVC windows and doors solutions provider and a flagship company of the DCJ group, has launched its first experience centre and is all set to change customers’ experience of buying windows and doors. The company aims to transform the tedious process of choosing ideal doors & windows into an exciting experience with its first Experience Centre, which will also be India’s most comprehensive centre of its kind.
Located at 70, Okhla Industrial Estate, Phase 3, New Delhi, and spread over 5000 Sq. ft.; ENCRAFT Experience Centre will give its customers an extraordinary look, feel and touch experience. The centre will showcase life-size products, actual doors and windows for customers to take a look at their actual functioning. With this unique centre, the brand aims to address a multitude of questions that plague a customer while looking for perfect windows and doors.
At the launch, Ms Maja Hoellrigl, Group CEO – DCJ Group, said, “The Experience Centre will help bring us closer to our customers. We believe that it will enhance the product buying experience. The centre celebrates our strengths in applying technology to offer window and solutions in a meaningful manner. The centre will have several departments, such as R&D Centre, Fabrication Departments and Window Testing, to help customers understand the products better.”
Elaborating about the Centre, she said, at the R&D Centre, one can take a look at how it all begins, that is, the beginning of the making of doors and windows. The fabrication department tells all about how a window or door is manufactured. At the Window Testing area, the products are checked for performance with water, wind, rain etc. against EN Standard using KS Schulten, Germany test rig. The test is well known for providing accurate test readings about quality and function of the test elements; it checks for air leakage measurements, water tightness and wind resistance.
With the rise of conscious customers, the company feels that an Experience Centre is vital in letting its patrons physically experience and see the products.
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