Elica unveils a new Classic and Pro series range of brass burner hobs for Indian cooking. Elica’s USP tailors the international design to suit Indian cooking.

Recognised for offering quality, functionality and aesthetics and Elica’s new range of Classic and Pro series is no exception! The elegant and smart finish enhances the durability and convenient maintenance which adds to the wow factor. Extremely sleek in appearance the new collection is in sync with the evolving concept of an urban household kitchen where everything is clean, linear and goes into the cabinet.

The new range incorporates rapid flame brass burners, 5 jet technology in burners. To ensure added durability the range utilises heavy duty brass burners and cast iron pan supports.

Another defining characteristic of the Classic and Pro series is the flame failure safety device. Additionally, this new series of hobs require hassle-free day to day maintenance. With spill proof pan supports, the routine cleaning is made extremely simple. The new range is energy saving too.

Commenting on the launch of the new dynamic range Pralhad Bhutada, CEO, and Director, ELICA PB said “The Classic and Pro series range of hobs have been designed to blend into the modern looks to help consumers meet their daily requirement and offer professional performance levels for those passionate in cooking for their family and friends. The products come with different burner configuration and layout settings keeping in mind multitasking in cooking and efficiency desired by consumers. The different burners serve multiple cooking needs from slow cooking to deep frying.”

“Hobs is a budding product category especially with urban households preferring modular kitchens. But most brands are offering high end hobs, imported from countries mainly Europe and China; On the other hand Elica PB which has been in the Hob category since its inception has over a period of time made consistent efforts to understand the consumer insight and requirements. It has imbibed the same and upgraded its hobs range in sync with consumer requirements from time to time. Hence Elica PB, India strives to provide product solutions to Indian consumers with products made in India for India and export markets. Therefore, Elica has differentiated itself from other players by customising the international design for Indian cooking needs to boost functionality.” further added Pralhad Bhutada

Combining quality, functionality and innovative features and upgraded technology the new range has been honoured by CII Best Design.

It available at all Elica outlets and online on www.elica.in. Furthermore, the products come at different price points depending on the model.

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