Elevate announced the launch of one of India’s largest furniture store showcasing boutique luxury brands, ‘Elevate X’, in Hyderabad. The store spans across 7 floors (50,000 sq.ft) and houses brands from 20 countries. Each floor has a unique theme, curated by prominent designers. The multi-brand store will display over 100 furniture brands inspired from contemporary to classic design trends encapsulating the progressive lifestyle of the current cosmopolitan world.
Conceptualised by Bhawant Anand, the store was brought together by top designers and the best brands to showcase myriad lifestyles in each distinct floor. It offers brand solutions that are crafted for the new age, discerning consumers who are individualistic and like to chart their own course.
Commenting on the occasion, Bhawant Anand, Founder, Elevate said, “It is not luxury if it is everywhere. Elevate X is a new perspective on furniture, with the focus being on luxury and exclusivity. We believe that luxury goes beyond a price tag. Luxury means owning a statement piece and we, at Elevate X, have focused on ensuring that each piece is unique and speaks about the owner. Currently, there is a limitation on the number of international and national branded furniture players in the market and with Elevate X, we want to widen horizon.”
Shivani Anand, Head of Brand Experience, Elevate said, “With the launch of Elevate X, we see a huge opportunity to bridge the gap across the segment. We cater to an evolved market with well-informed consumers and we would like to offer them an experience that they deserve. Our consumers will be able to witness 300 unique room concepts, each with carefully curated furniture from across the globe. Through ‘Elevate X’ we will improve the segment by launching India’s first destination furniture store housing boutique luxury brands. The brand plans to launch multiple stores across 3 cities (Bangalore, Delhi, and Mumbai) by the end of the 2nd fiscal year,” she added.