In a major development, Ramesh Kaushik, Director Marketing at Lixil Water Technology India [Grohe & American Standard], the leading provider of sanitaryware, has announced his exit from the company in pursuit of further business challenges. Kaushik’s departure marks the end of a highly-successful 4.5 year stint at GROHE, which saw him conceptualise and implement several innovative and effective marketing and business strategies to facilitate growth and firmly establish the brand’s leadership in India and the Indian subcontinent. He is poised to join fashion retailing industry next.
A veteran with extensive industry experience in both B2C and B2B segments, Kaushik started his career with an ad agency in client servicing. In a career of over 15 years in diverse industry verticals such as media, telecom, sports lifestyle, and luxury durables, he has held primary and shared responsibilities for several key business functions. This includes new business, channel management, brand and marketing communications, product management, e-commerce, digital marketing, strategy and alliances, client management, market research and analysis, and customer service and CRM as well as loyalty programs.
He said, “Given my interest in addressing marketing challenges and influencing changes in the marketplace, GROHE has been an extremely worthwhile and satisfying journey. We implemented smart business plans, marketing and channel strategies and leveraged the product mix to tap into the business opportunity presented by changing market dynamics and consumer demands. As a result, GROHE has today emerged as No. 1 International Fittings brand and American Standard is established as a true retail brand across more than 90 cities within a year. Even as I move on to fresh challenges, I wish the company continued success in all its future endeavours.”